We cut through the hype. Our mission is simple: test tools honestly and explain the trade-offs so you can make confident decisions without wasting time or money.
We’re a small, operator-led team that actually uses the tools we review. We publish real setup notes, screenshots, and results—good, bad, or mixed—so you can decide fast.
Founder: Alexander E. Wynn (Alex) • Based in Virginia, USA
| Criteria | Weight | What we look for |
|---|---|---|
| Core Features | 30% | Does it meet the must-haves for the category? |
| Ease of Use | 20% | Onboarding, UI clarity, docs, learning curve. |
| Performance | 20% | Speed, deliverability/uptime, reliability. |
| Support | 15% | Response time, quality, channels offered. |
| Value/Pricing | 15% | Feature-to-price ratio, hidden costs, limits. |
We publish the full scorecard in each review so you can audit our reasoning.
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